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Published: February 14, 2019

Love is in the air…Love is in the air…Oh, oh, oh, oh ♫♪♪

Ladies and Gentlemen, please welcome our new addition to Maypole’s bread family for St Valentine’s Day – the ‘IMĦOBŻA’!

The IMĦOBŻA was launched today, the 14th of February 2019.

The story of the imħobża all started with two people who wanted something original and unique for this Valentine’s day which involved bread and love – and there it is!

In addition to this, to commemorate this special announcement, today, we are also giving a bookmark with a love poem to all those buying their daily needs from Maypole.

The imħobża is only being sold today, on Valentine’s day, from all Maypole outlets.



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